Case Studies for Home Remodeling Businesses

Goals

• Enhance Keyword Performance
• Increase Engagement and Visibility
• 20-40% increase in conversions / goal completions

Action Plan

• Extensive keyword research to find relevant keywords, including competitive analysis
• Ongoing Google Business Profile optimization
• Built relevant niche and local citations
• Optimized onsite pages for stronger local and service signals
• Improved engagement and visibility through local SEO execution
• Strengthened conversion paths tied to SEO traffic
• Supported rankings with content and technical improvements
• Continued long-term optimization over a multi-year campaign

Notable Improvements

Here are some notable improvements from both the website and Google Business Profile metrics over the year-over-year comparison period:

• The total goal completion increased by 366.67%
• The total goal completions from organic search (SEO) increased by 125%
• The total goal conversion rate increased by 304.78%
• The goal conversion rate from organic search (SEO) increased by 161.62%
• The total thank you goal increased by 960%
• Phone calls tracked on the website increased by 88.89%
• Google My Business calls increased by 15% in March - July 2023 vs. March - July 2022
• The total page views increased by 9.17%
• The total unique page views increased by 11.38%
• The average time on website pages increased by 13.66%
• The exit rate improved by 5.60%
• Total website clicks from Google Search Console increased by 382.11%
• The total website impressions from Google Search Console increased by 375.10%
• The average Google position increased by 8 positions
• There were 9 keyword movements
• There were 82 gained positional movement

Google Analytics - KPIs

Leads and Conversions

Here is how conversions improved between June 1, 2022 - May 31, 2023 vs. June 1, 2021 - May 31, 2022. Overall goal completions, goal conversion rate, thank you goal, and phone call tracking increased. Goal completion increased by 366.67%, goal conversion rate increased by 304.78%, thank you goal increased by 960%, and phone call tracking increased by 88.89%.

From organic search, the goal conversion rate increased by 161.62%, and goal completions (the number of total conversions) increased by 125%.

Traffic Acquisition

Here is the traffic acquisition per channel. Total users increased by 15.57%, total new users increased by 16.09%, and total sessions increased by 15.29%. However, there was a decrease in organic search for the number of users, new users, and sessions, and the strategy included follow-up recommendations to improve those metrics.

Page Views

Page views and unique page views also increased. Page views increased by 9.17%, unique page views increased by 11.38%, average time on website pages increased by 13.66%, and the exit rate improved by 5.60%.

Google Search Console KPIs

There was also a major improvement in Google Search Console KPIs. Total clicks increased by 382.11% and total impressions increased by 375.10%.

Google Search Console Queries

Here are the top 10 queries for the website:

• euro design build
• euro design cabinets
• eurodesign cabinets
• euro design
• high end remodeling
• oil based vs. water based sealer
• kitchen design elements
• remodeling
• custom kitchen cabinets
• kitchen remodel dallas

Keyword Rankings

Over the past 12 months, keyword rankings also improved. The average Google position increased by 8 positions, there were 9 keyword movements, and 82 gained positional movement.

• Keyword Movement: The number of keywords that have moved. If a keyword has moved from 8th to 5th, this is counted as one keyword movement up.
• Positional Movement: The number of positions that keywords have moved. If a keyword has moved from 8th to 5th, this is counted as three positions gained.

A number of keywords rank in the top 10 of organic desktop, organic mobile, local pack, and local finder. Top keywords include:

• "high end remodeling" ranks 4th in organic desktop, 4th in organic mobile, 1st in local pack and 1st in local finder
• "remodeling design services" ranks 4th in organic desktop, 7th in organic mobile, 1st in local pack, and 1st in local finder
• "renovation design services" ranks 12th in organic desktop, 13th in organic mobile, 1st in local pack, and 1st in local finder
• "design build bathroom remodel" ranks 16th in organic desktop, 17th in organic mobile, 1st in local pack, and 1st in local finder
• Most of the "near me" keywords, like bathroom contractors near me, bathroom remodelers near me, kitchen design near me, and kitchen remodeling near me, are ranking 1st in both local pack and local finder

Google Business Profile

Available data is from March 2023 to July 2023. Data is pulled directly from the Google Business Profile listing.

Google Business Profile Calls

Google Business Profile calls increased by 15% in March - July 2023 compared to March - July 2022.